SEO Tools Price Comparison: 12 Popular Platforms Ranked

Finding the right SEO tool can make a big difference in your online presence. Here's a quick comparison of 12 popular platforms, their pricing, and who they're best for:

• Semrush: $139.95–$499.95/month. Best for comprehensive SEO and marketing needs.

• Ahrefs: $29–$1,499/month. Known for backlink analysis and data depth.

• Moz Pro: $49–$299/month. Ideal for small to mid-sized teams.

• SEO PowerSuite: $29.10–$49.95/month (annual plans). Great for cost-conscious users with desktop-based needs.

• Serpstat: $69–$499/month. Flexible credit-based system for growing businesses.

• SE Ranking: $65–$259/month. Scalable plans for all business sizes.

• SpyFu: $39–$79/month. Affordable for competitive analysis.

• Mangools: $29–$129/month. Beginner-friendly and budget-conscious.

• Ubersuggest: $12–$40/month or lifetime access. Affordable for small businesses.

• Raven Tools: $49–$479/month. Focused on reporting and integration.

• SEOquake: Free. A browser extension for quick SEO insights.

• WebCEO: $36–$399/month. Offers scalable solutions for agencies.

Quick Comparison Table

Key Takeaways

• Budget Options: Ubersuggest, SEO PowerSuite, and Mangools are great for beginners and small businesses.

• Mid-Range: SE Ranking and Serpstat offer scalability for growing teams.

• Premium: Semrush and Ahrefs provide advanced features for enterprises and agencies.

• Free Option: SEOquake is a no-cost solution for basic SEO insights.

Choose based on your budget, team size, and specific SEO needs. For detailed features and pricing breakdowns, explore the full article.

Semrush and Ahrefs Too Expensive? Try These Budget ...

1. Semrush

Semrush is an SEO platform used by over 10 million marketers, including 30% of Fortune 500 companies ^[4] .

The Pro plan is ideal for freelancers and small businesses. It includes keyword research, competitor analysis, basic link building, 10,000 results per report, and 500 SEO Ideas units ^[2] .

The Guru plan builds on Pro by adding historical data analysis and tools for content marketing ^[2] . Freddy Hunt, Director of SEO and Content Marketing at Oneupweb, shared:

The Business plan is tailored for large enterprises and agencies. It includes API access, Google Data Studio integration, and share of voice metrics ^[2] .

Additional Costs

• Extra users: Pro +$45/month, Guru +$80/month, Business +$100/month ^[2]

• Add-ons:

  • Semrush Local: $20/month

  • Semrush .Trends: $289/month per user

  • Semrush Social: $29.99/month ^[3]

Brian Dean, Founder of Backlinko, highlights:

Opting for an annual subscription reduces the monthly cost by about 16-17% ^[2] . Semrush also offers a 14-day free trial for the Pro and Guru plans ^[2] . Up next, let's compare how Ahrefs measures up in pricing and features.

2. Ahrefs

Ahrefs provides five subscription plans, each offering more features as you move up the tiers.

The Lite plan ($129/month) is a good fit for small businesses and personal projects, offering tools like Site Explorer, Keywords Explorer, and Site Audit.

The Standard plan ($249/month) includes additional features like Content Explorer, position history tracking, SERP updates, and Batch Analysis, making it suitable for those scaling their SEO efforts.

The Advanced plan ($449/month) introduces Looker Studio integration and Web Explorer, making it a strong choice for in-house marketing teams. Lastly, the Enterprise plan ($1,499/month) caters to large-scale operations, offering 10,000 keywords tracking and 5M crawl credits.

Additional Costs

• Extra users: Lite +$40/month, Standard +$60/month, Advanced +$80/month, Enterprise +$100/month ^[6]

• Daily Rank Tracker updates: Adds $100–$250 per month ^[6]

• Optional add-ons: Content Kit, Report Builder, and Project Boost packages ^[5]

AhrefsBot ranks as the second most active crawler globally ^[7] , and 64% of SEO professionals favor Ahrefs' link data over competitors ^[7] . Up next, we’ll dive into additional costs and user feedback to assess its overall value.

3. Moz Pro

Moz Pro provides four pricing options tailored to different SEO requirements.

The Starter plan ($49/month) is ideal for small projects, offering features like keyword tracking, site audits, and access to MozBar.

The Standard plan ($99/month) supports more extensive needs with 300 tracked keywords, 400,000 pages crawled monthly, unlimited scheduled reports, and advanced competitive research tools.

The Medium plan ($179/month) adds:

• 2 user accounts

• 10 tracked sites

• Branded reporting

• Custom report templates

• 1,500 tracked keywords

• 2M pages crawled monthly

The Large plan ($299/month) is designed for larger teams and includes:

• 3 user accounts

• 25 tracked sites

• 3,000 tracked keywords

• 5M pages crawled monthly

• 70,000 backlink queries per month

Additional Costs

• Additional users: $49/month each ^[10]

• Extra tracked site: $10/month ^[8]

• Increased crawl capacity: $15/month per 50,000 pages ^[8]

• More keywords: $20/month per 200 keywords ^[8]

Every plan comes with Pro onboarding tips, Moz AI tools, actionable SEO insights, and 24-hour online support ^[8][9] . Moz Pro is a great choice for teams seeking a balanced mix of features and affordability.

Next, we’ll dive into SEO PowerSuite's pricing and features.

4. SEO PowerSuite

SEO PowerSuite stands out with its desktop-based design, offering a range of tools for SEO professionals. It provides three tiers: Free, Professional, and Enterprise, and includes four integrated tools: Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant.

Free Version Limitations

The free version is a good starting point but comes with restrictions, including:

• A maximum of 1 project

• Crawling up to 500 URLs

• Analysis of up to 1,100 backlinks

• No data saving capabilities

• Basic reporting features

Professional Plan Features

The Professional plan costs $349 per year and includes:

• Unlimited projects and keyword tracking

• Comprehensive website crawling

• Unlimited backlink analysis

• Storage for 20 projects in SEO PowerSuite Cloud

• In-app reports with watermarks

• Automation of scheduled SEO tasks

Enterprise Plan Features

The Enterprise plan, priced at $599 per year, offers everything in the Professional plan plus:

• White-label reporting

• Cloud storage for 400 projects and 4,000 reports

• Automated report delivery

• Advanced data export formats (CSV, SQL, HTML, XML)

Additional Costs

After six months, users need to subscribe to Search Algo updates to maintain full functionality and cloud storage access.

User Feedback

Users appreciate the cost-effectiveness and utility of SEO PowerSuite:

Key Features

Here are some standout features of SEO PowerSuite:

• A database of 6.5 trillion backlinks

• Rank tracking across 550+ search engines

• Indexing of 216 million organic keywords ^[12][14]

For added flexibility, users can purchase individual tools separately, tailoring the suite to their specific needs and budget ^[12] .

5. Serpstat

Serpstat is an all-in-one SEO platform offering four pricing tiers with a credit-based system that adjusts to your needs. It provides access to a range of SEO tools and data, making it a flexible choice for businesses of all sizes.

Core Pricing Plans

Lite Plan Features

For $69/month, the Lite plan provides the basics to get started with SEO:

• 10,000 results per report for website and backlink analysis

• 1,000,000 export rows monthly

• 15,000 position checks monthly

• 150,000 pages for site audits

• Single-user access

• 3 scheduled reports

• Basic chat support

Enhanced Features in Standard and Advanced Plans

The Standard and Advanced plans expand on the Lite plan with more tools and higher limits.

Standard Plan ($149/month):

• 30,000 results per website analysis report

• 500,000 API credits monthly

• 60,000 position checks

• Multi-user access for up to 3 team members

• Branded reporting options

Advanced Plan ($299/month):

• 50,000 results per website analysis report

• 1,000,000 API credits monthly

• 150,000 position checks

• Multi-user access for up to 5 team members

• Phone support for additional assistance

Enterprise Plan for Maximum Functionality

The Enterprise plan, priced at $499/month, is tailored for larger teams and more intensive use:

• 75,000 results per website analysis report

• 2,000,000 API credits monthly

• 300,000 position checks

• Multi-user access for up to 7 team members

• White-label reporting options

• 2,500,000 pages for site audits

Credit System Breakdown

Serpstat operates on a credit system tailored to specific modules:

• Search Analytics: Daily credit allocation

• Rank Tracker: Monthly credit allocation

• Site Audit: 1 credit per standard page (10 credits per JavaScript page)

• API Usage: Separate credit pool

Custom Solutions and Scalability

For businesses with unique needs, Serpstat offers custom solutions. Every plan includes essential features like competitor analysis, keyword research, and backlink analysis. Additional credits can be purchased to handle peak periods, ensuring the platform remains flexible and scalable for all users.

6. SE Ranking

SE Ranking offers flexible pricing and customizable features across three main plans, making it a versatile choice for businesses of all sizes.

Core Pricing Structure

Essential Plan Details

The Essential plan costs $65 per month, or $52 per month when billed annually. It includes:

• Unlimited reports

• Integration with Looker Studio

• Keyword tracking

• Website audit tools

• Access for one user

Pro Plan Features

At $119 per month (or $95.20 per month with annual billing), the Pro plan offers:

• Multi-user collaboration

• White label reporting

• Higher keyword tracking limits

• Advanced competitive analysis tools

• API access

Business Plan Capabilities

Starting at $259 per month (or $207.20 per month annually), the Business plan can scale up to $599 per month depending on keyword volume. Features include:

• Enterprise-level API access

• Priority customer support

• Expanded keyword tracking limits

• Advanced white label customization

• Custom tracking intervals

Add-on Options

SE Ranking also provides several add-ons to enhance functionality:

• Additional users: $20/month each

• Agency Pack (available with Pro and Business annual plans): $50/month

• Content Marketing tools: $29–$99/month

• Local Marketing tools: $9–$23/month

• Social Media tools: $6.50–$32.50/month

Platform Performance

SE Ranking has a strong user reputation, with ratings of 4.8/5 on G2 ^[17] and 4.7/5 on Capterra as of March 2022 ^[18] . It serves a user base of over 1,000,000 ^[17] .

Cost-Effectiveness

SE Ranking is designed to be budget-friendly:

• Up to 200% more affordable compared to pricier competitors ^[17] .

• Flat $20 fee for each additional user.

• Includes unlimited reports and free Looker Studio integration.

• Offers a 14-day free trial for new users ^[15][16] .

Its pricing model allows businesses to pay for only the features they need, making it a practical choice for companies with varied requirements.

7. SpyFu

SpyFu provides SEO and competitive analysis tools with straightforward pricing options designed for businesses of varying sizes.

Core Pricing Plans

Basic Plan Features

The Basic plan costs $39 per month, or $33 per month if billed annually. It includes:

• 10,000 rows of search results

• 100 domain overview PDFs

• Access to 6 months of historical data

• 250 sales leads and domain contacts

• 5,000 weekly tracked keyword rankings

• Single-user access (with extra users at $15 each)

Professional Plan Features

The Professional plan is priced at $79 per month, or $58 per month with annual billing. It offers:

• Unlimited search results and data exports

• Unlimited domain overview PDFs

• Access to 14 years of historical data

• 500 sales leads and domain contacts

• 15,000 weekly tracked keyword rankings

• API access with 10,000 monthly data rows

• Single-user access (additional users at $30 each)

API Access Details

The Professional plan also includes API functionality, featuring:

• 10,000 data rows per month

• Additional rows available at $0.50 per 1,000 rows

• Options for custom-branded reporting

Additional Benefits

SpyFu enhances its service with several perks:

• A 30-day money-back guarantee ^[19]

• Unlimited access to both US and international data ^[20]

• A free tier with limited functionality (10 search results) ^[20]

SpyFu's transparent pricing and lack of hidden fees make it a solid choice for businesses needing reliable SEO and competitive analysis tools with predictable costs. Up next, we’ll dive into Mangools for further price comparisons.

8. Mangools

Mangools offers flexible pricing options designed to suit different business needs. Here's a breakdown of their plans and features.

Core Pricing Plans

Basic Plan Features

The Basic plan, priced at $49 per month, includes:

• 100 daily keyword lookups

• 200 keyword suggestions per search

• 200 tracked keywords

• Unlimited tracked domains

• 100,000 monthly backlink rows

• 20 site lookups per day

Premium Plan Features

For $69 per month, the Premium plan offers enhanced capabilities:

• 500 daily keyword lookups

• Unlimited keyword suggestions

• 700 tracked keywords

• 500,000 monthly backlink rows

• 70 site lookups per day

• 3 user seats (additional seats available for $12 each)

Agency Plan Specifications

The Agency plan, at $129 per month, provides the most extensive features:

• 1,200 daily keyword lookups

• Unlimited keyword suggestions

• 1,500 tracked keywords

• 1.2 million monthly backlink rows

• 150 site lookups per day

• 5 user seats included (extra seats available for $12 each)

Why Choose Mangools?

Mangools has earned high praise, holding a 4.9-star rating on Trustpilot and 4.6 stars on G2 ^[22] . Here's what Brian Dean from Backlinko.com had to say:

Additional Perks

Mangools also includes several user-friendly policies and features:

• A 48-hour money-back guarantee

• A free tier with limited features

• Access to five SEO tools with every plan

• Flexible plan upgrades or downgrades

• Auto-renewal, with manual cancellation required before the next billing cycle

With its combination of affordable pricing and robust features, Mangools is a solid choice for small businesses and bloggers looking for cost-effective SEO tools.

9. Ubersuggest

Ubersuggest offers simple pricing and lifetime access across three tiers. Here's a closer look at the plans and what they include.

Core Pricing Plans

Individual Plan Features

For $12 a month, the Individual plan includes:

• 150 daily keyword searches

• 5 competitor domains

• 1,000 page scans per domain

• 125 tracked keywords

• 20 location tracking options

• Single user access

• Support for one website

Business Plan Features

The $20 Business plan offers:

• 300 daily searches

• 10 competitor domains per website

• 5,000 page scans per domain

• 150 tracked keywords

• Unlimited location tracking

• Two user seats

• Coverage for up to 7 websites

Enterprise Plan Specifications

Priced at $40 per month, the Enterprise plan provides:

• 900 daily searches

• 15 competitor domains per website

• 10,000 page scans per domain

• 300 tracked keywords

• Unlimited location tracking

• Five user seats

• Management for up to 15 websites

Add-ons

You can enhance any plan for $5 per month with add-ons that increase:

• Daily search limits

• Tracked keywords

• Competitor domains

• Additional domain support

What Makes Ubersuggest Stand Out?

Neil Patel, Co-Founder of NP Digital and Owner of Ubersuggest, highlights:

The platform is highly rated, with a 4.5/5 score ^[24] . Starting at $12 per month, it costs half the industry average of $24.

Free Account Features

The free version includes:

• Rank tracking for 25 keywords

• Weekly ranking updates

• Site audits for up to 150 pages

• Two competitor tracking slots

• Access to 100 backlinks

• 2,000 words with the AI writer tool

• A Chrome extension with 40 daily searches

10. Raven Tools

Raven Tools offers a range of SEO solutions through five pricing tiers, catering to businesses of different sizes and needs.

Core Pricing Plans

Key Features

Raven Tools comes packed with features aimed at simplifying SEO tasks and improving efficiency:

• Automated client reports

• Customizable dashboards

• Shareable URL reports in both HTML and PDF formats

• Integration with Google services, social media platforms, and email tools

• Automated website audits

• Location-based tracking for targeted insights

Resource Allocations

Each plan offers increasing resources as you scale up. For example:

• Backlink Explorer Reports: From 20 reports (1M URLs) in the Small Biz plan to 100 reports (5M URLs) in the Lead plan.

• Monthly Page Crawls: Range from 50,000 to 7 million pages.

• Link Spy Reports: Start at 10 reports (100K links) and go up to 50 reports (500K links).

What Users Are Saying

Ken Knorr, CEO of SEO Company, shared his thoughts:

Courtney Rambo from Intellitonic highlighted its impact on her agency:

These testimonials highlight how Raven Tools helps businesses save time and focus on growth.

Additional Details

Raven Tools provides a 7-day free trial for new users. Annual subscriptions offer up to 30% savings, though they are non-refundable. Additional keyword checks are available at $0.003 per keyword. For larger organizations, enterprise solutions are also available. The platform integrates with over 20 third-party tools, making it a versatile choice for SEO professionals.

11. SEOquake

SEOquake is a free browser extension designed to provide essential SEO metrics. With over 3 million downloads and 300,000 daily active users ^[28] , it’s a popular tool for quick SEO insights. Below, we’ll explore its pricing, features, and how to use it effectively.

Pricing Structure

Core Features

SEOquake is packed with tools for quick assessments, offering on-page analysis, keyword density checks, and link data. It’s beginner-friendly yet detailed enough for experienced users. Key features include:

• SEO Audit: Performs on-page analysis to evaluate site performance.

• Keyword Analysis: Highlights keyword density and optimization suggestions.

• Link Analysis: Breaks down internal and external link data.

• SERP Overlay: Displays SEO metrics directly in search engine results.

• Data Export: Enables exporting reports for deeper analysis.

Limitations and Considerations

While SEOquake is useful, it has some drawbacks:

• Advanced data access requires a redirect to SEMrush ^[27] .

• The abundance of data may overwhelm beginners ^[30] .

• It lacks tools for managing large-scale SEO campaigns ^[30] .

Best Implementation Practices

To get the most out of SEOquake:

• Pair it with Google Analytics for a broader understanding of your site’s performance.

• Customize the settings to focus on metrics that matter most to your goals.

SEOquake’s no-cost model makes it a great option for beginners or small businesses with tight budgets. However, for more detailed analysis or advanced features, you may need to combine it with other tools.

12. WebCEO

WebCEO provides a suite of 23 SEO tools, offering various pricing options to suit different needs.

Pricing Structure

Core Features and Limitations

Every plan includes these essential tools:

• Local rank tracking

• Integration with Google Analytics/Ads

• Search Console integration

• Keyword research tools

• Competitor analysis metrics

• Mobile optimization checks

• Page speed testing

For the Agency Unlimited plan, additional costs depend on usage:

• $2 per project/month

• $4 per 1,000 rank queries

• $0.80 per 1,000 backlinks found

• $5 per month for each extra user (first month free)

Advanced Capabilities

White-label SEO tools are available for an extra $40/month ^[31] . These tools integrate smoothly with all plans, allowing businesses to customize the platform to their needs.

Usage Recommendations

• The Solo plan ($36/month) is perfect for individuals managing a single project.

• The Startup plan ($119/month) offers a balanced option for growing businesses, supporting 5 projects and 750 keywords.

• The Corporate plan ($299/month) is tailored for larger organizations, handling up to 30 projects and 2,400 keywords.

For agencies, the Agency Unlimited plan provides scalability with a pay-as-you-go model, making it suitable for businesses with fluctuating demands.

Tool Comparison Summary

Here's a quick look at the key trends and pricing insights for the platforms reviewed earlier.

Price Range Analysis

The tools fall into three pricing tiers, catering to different budgets and needs:

Each tier offers distinct features tailored to specific business sizes and goals.

Value Propositions by Business Size

Small Businesses and Freelancers

• SEO PowerSuite offers plans starting at $50/month, blending desktop and cloud functionalities ^[1] .

• Ubersuggest is beginner-friendly, starting at $29/month ^[1] .

Mid-Size Companies

• SE Ranking delivers competitive analysis tools, priced between $52 and $207/month ^[33] .

• Serpstat offers a Standard plan for about $119/month (billed annually) ^[1] .

• Mangools provides a well-rounded toolset at $44.90/month (annual subscription) ^[1] .

• Moz Pro combines tools with educational resources, ranging from $39 to $239/month ^[32] .

Enterprises and Agencies

• Semrush charges $117–$417/month and includes features beyond SEO ^[32] .

• Ahrefs specializes in backlink analysis, with plans ranging from $108 to $1,249+ per month ^[32] .

Annual Savings and Data Limits

Opting for annual billing can save 10–40%, and some platforms offer seasonal discounts or lifetime pricing. However, keep an eye on data limits:

• SaaS platforms often cap data usage based on the subscription tier ^[1] .

• Desktop-based options like SEO PowerSuite may be better for users with high data needs ^[1] .

Cost-Effectiveness Analysis

Balancing pricing with features is crucial:

• SE Ranking stands out as a well-rounded tool, especially for competitive analysis, at a reasonable cost ^[33] .

Usage-Based Considerations

Be aware that many platforms charge extra for enterprise-level features, add-ons, or exceeding usage limits ^[1] .

This overview lays the groundwork for the tailored recommendations coming next.

Recommendations

Based on our detailed price analysis, here are tailored solutions for different budget ranges:

For Small Businesses and Startups ($0–$50/month)

If you're just starting out, Ubersuggest at $29/month for 1–3 websites offers essential SEO tools without overwhelming complexity ^[34] . Another great option is SEO PowerSuite's Pro, priced at $49.67/month (billed annually), which provides desktop functionality with fewer data limitations ^[34] .

For Growing Businesses ($51–$240/month)

As your business scales, these tools can meet your expanding needs:

For Enterprises and Agencies ($240+/month)

Larger organizations with advanced requirements should consider these options:

1. Serpstat Enterprise
At $399/month (billed annually), this plan offers extensive data and advanced features tailored for large-scale operations ^[34] .

2. WebCEO
Provides enterprise-level capabilities at a fraction of the cost of other premium solutions, potentially saving thousands annually ^[34] .

Money-Saving Tips

• Take advantage of free trials and opt for annual billing to reduce costs ^[34] .

• Combine free tools with paid ones to make the most of your budget.

Final Selection Criteria

When choosing an SEO tool, consider the following:

• Test free trials and look for money-back guarantees.

• Compare data limits and usage restrictions.

• Evaluate scalability to ensure the tool grows with your needs.

• Check integration options and support resources.

For most businesses, starting with a mid-tier platform like SE Ranking or Mangools strikes the right balance between features and affordability. These tools offer strong functionality without the hefty price tag, while allowing room to upgrade as your needs grow.